Scientific Advertising

(Audio Book)

With Additional Commentary by Kevin Halbert

Free Audio Sample (over an hour)



Click here to download ScientificAdvertsingHopkinsHalbertSample.mp3

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Audio Chapters

  • How Advertising Laws Are Established
  • Just Salesmanship
  • Offer Service
  • Mail Order Advertising - What It Teaches
  • Headlines
  • Psychology
  • Being Specific
  • Tell Your Full Story
  • Art in Advertising
  • Things Too Costly
  • Information
  • Strategy
  • Use of Samples
  • Getting Distribution
  • Test Campaigns
  • Leaning on Dealers
  • Individuality
  • Negative Advertising
  • Letter Writing
  • A Name That Helps
  • Good Business