Clayton Makepeace Power Marketing Summit
Session #6: Anatomy of a World-Beating Control
Discover how Clayton created a tabloid that mailed for years
… and made his client and himself millions*
Transcript
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You must be logged in to view this contentGet his secret for establishing layers of credibility instantly to remove any skepticism about a Spokesman’s ability to deliver on the primary benefits …
21 ways to KISS (Keep it Simple Stupid!): A step-by-step system for creating tightly focused promotions …
Are you an undisciplined writer? Clayton admits he is. You’ll love this easy way to make sure you’ve covered every sales argument and copy-element you need to make the sale …
How using Clayton’s trademark “3T” letter structure keeps your sales-argument on track …
How to practice precise word selection: Four simple techniques for editing energy into your copy … two red flags that instantly identify weak sentences … how to spot words that destroy readership and response … and more!
How to write the perfect subhead: Three specific things every subhead should accomplish …
5 ways to say more with less copy. And energize your copy to boot!
And much, much MORE!