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Kevin Halbert – Mark McRae – Bond Halbert


—–  Week 1  —–

Welcome to Halbertology. We are thrilled that you have joined us for this incredible course.

Bond and Kevin Halbert learned their father’s secrets, helped him build a mega-marketing empire, and brought it fully into the I.M. age. Marketing Master, Mark McRae, has joined forces with Bond and Kevin to bring the best of the best in Internet marketing, traffic and conversion, copywriting, multi-media, and direct response to you, live each week of our 8 weeks together.

Each week will be jam-packed with content, including impeccable instruction from Kevin, our impressive panel of experts, and Gary himself. There will be lots of surprises, including a veritable Who’s Who of copy and marketing, who are all going to share their secrets to success with you. Keep your eyes peeled — you never know when a marketing legend is going to drop in to chat!

Week 1:
This week in Halbertology we bring you our Welcome Webinar, Part 1 of Kevin’s copywriting course, and Part 1 of Gary’s course as well. You will also get a webinar with Kevin on the Market, another with Mark on “50,000 Views: It’s All About the Maths,” and Part 1 of the Halbert’s impressive Masters Audio Series.


Gary Halbert Copywriting Course

Episode 1 (below)



Below is my stage presentation of the “Dear mom” exercise… it is almost verbatim to the one Gary gave.
I have added it here so you can see the emotional impact it has on the audience as they are writing it.
You will hear all the groans and gasps and laughter… some people got so emotional that they put their pens down and refused to write anymore.

.. Enjoy!







Envelope (create two)

————————————————————Affix Stamp Here ———>
(Your Name)
Sol Miami Beach Hotel          <——- This is called a “Corner Card”
3925 Collins Avenue.
Miami Beach, Florida 33140
Friday 4-19-1996
10:20 AM

(Put Your mother’s name here)
(your name)
(your address)
(city, state, zip)


Dear Mom Letter (nice)

Dear Mom, (or special name you call your mother)I’m very busy right now and I don’t have time to call so that’s why I’m writing you this letter.You know, mom not only are you responsible for my very existence you are also the nourishment that has made my life sparkle. I’m under a lot of stress right now and, for some reason, I started thinking about you. And it has occurred to me maybe I haven’t let you know recently how much I appreciate you and how much I love you.I especially like remembering you (add fond memory of your mother). Anyway, I’m going to make it a point to see you just as soon as I can.———————————————————–Love,———————————————–(Sign Your name, or pet name)




 Dear Mom (mean)

Dear “Mom”:If I weren’t such a long way from home, I probably wouldn’t have the guts to tell you this. But, the following has been true ever since I was born. You have made my life a living hell. Every person I know has a mother that is superior to you in every positive way imaginable.You are nothing more than a wrinkled up old bitch and, as far as I’m concerned, the biggest waste of skin God ever created. Speaking of God, as the Lord knows, you’re certainly not too mentally swift either. So, just in case your low I.Q. keeps you from understanding what I am trying to say, let me make it perfectly clear…

Eat Shit And Die!

Please don’t call or write me. I have no inclination whatsoever to communicate with you ever again.

————————————–Reluctantly your son or daughter,

————————————————–(Sign Your Name)

P.S. dad sucks too.


Thomas Hall Mail Order Fortune

Thomas Hall Mail Order Fortune

Mark McRae

Building A Business Pt.1




In this first Halbertology installment of the All Star Audio Series, Dan Kennedy reads from Gary Halbert’s famous letter all about “Grabbers.”

We chose Dan to read one of dad’s most popular letters because he is, like Gary, a completely “old school” guy.

Dan Kennedy HLAS
00:00:00 00:00:00
00:00:00 00:00:00

Dan Kennedy – Grabbers


Welcome Webinar


Halbert Interview



—–  Week 2  —–

—–  Week 3  —–

—– Week 5 (audio only) —–

—– Week 6 —–

—– Week 7 —–

—– Week 8 (audio only) —–

—– Week 9 (audio only) —–

—– Week 10 —–

—– Week 11 —–

—– Week 12 —–

—– Week 13 —–

—– Week 14 —–

—– Week 15 —–

—– Week 16 —–

—– Week 17 —–

—– Week 18 —–

—– Week 19 —–

—– Week 20 —–