It took Clayton A LIFETIME
to collect these response-boosting gems …
 … Now, they’re YOURS for the Taking!

  • Three million new customers generated …
  • More than $1 billion in products and services sold …
  • Up to $1.4 million in royalties per MONTH …

At Clayton’s Power Marketing Summit, he revealed how he does it – and how you can do it, too …




By Anthony Flores
Direct Response Coach
Co-Founder, EasyWriters Marketing Club
Editor, The Screaming Eagle

I was there – at Clayton Makepeace’s Power Marketing Summit – right in the front row …

The giants of the industry were there, too – direct response powerhouses like Agora Financial, the American Writers and Artists Institute, Boardroom Inc., Early to Rise, Healthy Directions, Health Resources, The Motley Fool, Matt Furey, Schaeffer’s Investment Research, Weiss Research Inc., WaterWise, Shriners’ Hospitals, and many others.

“A list” copywriters like Belinda Brewster, Brad Petersen, Carline Anglade-Cole, David Deutsch, Kent Komae, Kim Krause Schwalm, John Carlton, Parris Lampropoulos, Peter Stone and others were there, too.

Entrepreneurs and copywriters flew in from all over the U.S. and Canada … the UK … the Netherlands … the Bahamas … Australia – and even as far away as China – took up to five days out of their busy schedules … coughed up a couple of grand for airfare and lodging … and eagerly paid the $5,000-per-seat price of admission.

Because  …

  • After 38 years as one of America’s most successful marketing consultants and copywriters …
  • After creating more than three million new customers for his clients …
  • After generating more than $1 billion in sales and quadrupling profits for four major direct response companies, and …
  • After being named by both AWAI and Bob Bly “World’s Highest-Paid Copywriter” with annual royalties of nearly $3 million per year and as much as $1.4 million per month …
  • Clayton Makepeace was about to show us – in exquisite detail – how he does it!

It was to be the first time … the last time … the ONLY time Clayton would ever reveal ALL of his most reliable response-boosting, profit-exploding secrets at a single event …

 

… And he promised that he’d open his files for us and give us everything we need to know to create explosive growth in any business – including …

  • The Secret of All Success: Live by this simple 5-word maxim, and every promotion you do is virtually predestined to be an out-of-the-park grand-slam!
  • 4 Keys to Unlocking Creative Brilliance: Clayton’s four-step process for effortlessly overcoming writer’s block, solving marketing problems, and generating explosive response in the mail.
  • 5 Crucial Questions You Must Get Right BEFORE Your First Word of Ad Copy is Written: Get just one of these wrong, and you’re likely to get the spanking of your life!
  • The Astonishing Power of Dominant Emotion Marketing: How to use your prospect’s own dominant, motivating emotions to drive your response through the everlovin’ roof!
  • 17 Fundamental Building Blocks of a RED HOT Promotion: A simple checklist to guide you through the promotion planning minefield.

“These fresh ideas and strategies will influence my writing for years to come.”

“The seminar exceeded even my best expectations. I truly feel like I had unprecedented access to a copywriting legend – and came home with fresh ideas and strategies that will influence my writing for years to come.”

– Greg Grillot
Managing Editor
AGORA FINANCIAL

“Talk about over delivering! Wow. Wow. And Wow again. I left with a boatload of high-level copywriting information, a fistful of solid, quality contacts, and an armload of marketing and copywriting goodies.

“This was, hands down, the best investment of the year for me.”

– Collette Gillian
Copywriter

  • Beyond Headlines – Clayton’s Modular Lead Secret: Use this five-part, plug-and-play lead strategy to guarantee you sell your prospect on reading your promotion every single time (and believe every word you say right from the start) …
  • The Quickest, Easiest Way to Seize Your Prospect’s Attention: How to tap into the secret conversations your prospect has with himself … identify the one subject he’s always eager to read about … and drive readership of your sales message sky-high …
  • Stop putting lipstick on a pig! Most testimonials are mere shadows of what they could be. This unique process (which I’ve never seen taught anywhere before) for employing testimonials with bulletproof credibility will erase any doubt or skepticism your prospects might have …
  • The Secret of the 1,000 Word Headline: Simply applying this one, simple secret to a promotion generated a 200% ROI in the mail. See the promotion and hear how Clayton put it together …
  • Didn’t Beat the Control? FANTASTIC! Contrarian? Sure. But this customer acquisition secret about using failed promotions makes Clayton’s clients millions. (And doubles his royalties while cutting his workload in half!) …
  • How to Instantly Spot Weaknesses in Sales Copy. The 37 point acid test for copy … the 24 most common blunders copywriters make … and the 4 easiest ways to strengthen your promotion …
  • And much, MUCH MORE!

From his first words on Thursday …
“My name is Clayton Makepeace and I write junk mail”

… To the standing ovation on Saturday, we sat transfixed as Clayton handed us one nugget of response-rocketing gold after another …

As always, the North Carolina Profit Rocket overdelivered – in spades.

The thank-you letters from those of us who were privileged to be there say it all …

“This information is PRICELESS”

“No matter what level of direct response marketer or copywriter you are, the information you’ll take away from Clayton’s Power Marketing Summit is priceless. Clayton really delivered!”

– Wendy Montes de Oca
Director of Marketing
WEISS RESEARCH,
EARLY TO RISE

“I would have paid $25,000 for this!”

“Fantastic seminar – worth FIVE TIMES the price”

– Kent Komae
Million-Dollar Copywriter

“I’d pay $40,000 – or more!”

“Was it worth traveling 4,000 miles and paying $9-10,000 (for the Seminar, flight, food and hotel) to attend? I’d say it was worth at least ten times that amount, maybe more. “

– Nick Wrathall
Entrepreneur
London, England

“Definitely worth the plane ticket from Australia!”

“Great Job! It was certainly worth the plane ticket from Australia. The content was sensational … all of us who attended have a giant advantage to double their incomes.”

– Rowan Shead
Entrepreneur
Sydney, Australia

“Goosed my copywriting income by $138,000 last year alone!”

“Thanks, Clayton for your generous sharing of your hard-won marketing wisdom with the rest of us.

“You’ve taught me techniques I never knew – along with some I’d been using for years but never understood why!”

– Kim Krause Schwalm,
“A” Level Copywriter

Now, YOU Can Experience It All
In The Privacy Of Your Home or Office

Every minute of Clayton’s 16-hour brain dump …

Every morsel of response-rocketing magic he’s picked up in a lifetime of legendary direct response marketing campaigns …

Every secret he used to create three million new customers and to rake in well over $1 billion in sales …

… Was captured for Clayton Makepeace’s Power Marketing Summit DVD Collection – and is now ready to begin driving YOUR response through the roof!

Here’s just a sample of the money-making secrets awaiting you in this 16-hour boxed set …

Sessions #1 and #2: Preparing for Success
Clayton shows you how to lay the foundation
for off-the-charts ROI before the first word of copy is ever written …

  • The Four Things Every Promotion Must Do to Succeed: How Clayton’s unique take on a classic — the magic “AIDA” formula — moves prospects to action.
  • Secrets of Creative Brilliance: Clayton’s four-step process for effortlessly overcoming writer’s block, solving marketing problems and generating explosive response in the mail.
  • How to Find Your Product’s Most Compelling Benefits: How master copywriters drill down to the benefits that prospects desire most – four easy steps.
  • Six Simple Steps to Transforming a Dull, Boring Product Into a “Must-Have” for Your Prospects: Follow this simple formula, and even the most mundane, “me-too” products sell like hotcakes!
  • How to Find Your Ideal Prospect: And use these 5 proven techniques to quickly understand what they desire most.
  • Secrets for Getting Everything Right: How to select the best messenger, the best focus, the best approach strategy and more!
  • The #1 Blunder Copywriters and Their Clients Make: How to avoid product/prospect mismatches that doom promotions to failure.
  • And Much, MUCH MORE!

Marketers: watch as Clayton reveals his tried-and-true techniques for pulling in $700,000 worth of sales in a single day – and increasing the value of your company 5,000% in as little as 12 months!

Copywriters: watch as Clayton reveals his powerful methods for crafting promotions that pull in more sales than all the people in San Francisco and Washington D.C. combined – and earning as much as $70,000 in royalties for less than one day worth of work!

Writing Made Easy!

Even “green” copywriters write like ten-year veterans after learning Clayton’s Modular Lead Strategy

Discover the inside approach Clayton teaches his personal copy cubs. Once you start using it you’ll notice an immediate increase in your response rates. Because you’ll grab more eyeballs and sell more people on reading your promotion with intense interest.

  • The Eight most powerful lead approaches ever discovered. And how to use each one for maximum impact.
  • The Four Phases of Sales Resistance: How to overcome each one. PLUS the two basic objectives of every headline and lead you’ll ever write – and how to achieve them flawlessly.
  • The Weakest Link in Every Promotion: The six events your headline, lead and copy set in motion in your prospect’s mind – and the one step that, if ignored, will guarantee your promotion gets trashed, unread.
  • 72 Headline Writing Tips from The Masters: Sage advice from copywriting superstars John E. Powers … John E. Kennedy … Albert Lasker … Claude C. Hopkins … Robert Collier … Vic Schwab … John Caples … Rosser Reeves … and David Ogilvy!
  • The USP Hoax: Why nearly everything you’ve been taught about using Unique Selling Propositions is wrong, wrong, WRONG – and a far more effective way to generate max readership of your sales message.
  • 15-Point Headline Checklist: Plus the 8 most powerful headline and lead techniques Clayton has ever used.
  • How to get paid to have other people write your copy. This secret is almost too good to share, but Clayton gives you everything you need to know. What it is. How to do it. And exactly what to say to customers to get them on board.
  • And much, MUCH MORE!

Session #4: 40 Headline Idea Starters
Clayton helps you awaken the master headline writer inside
you with the 40 most powerful headline strategies EVER.
More than 95 examples from winning promotions included!

  • 21 Questions to Ask BEFORE You Write Your Next Headline: Methodically guides you to the best headline approach for your next promotion!
  • The Subtle Influence of Controlled Expectations: How to use your headline to condition your prospect to accept your sales argument and most importantly, to act on it!
  • The Eight-Letter Word Lawyers Love (and Actually INCREASES Response!) Use this little darling of a word and the legal beagles are much less likely to eviscerate the selling power of your copy.
  • The Dead Cat Bounce: Got your attention? So will this off-the-wall headline strategy for generating readership!

Plus, you’ll knock more promotions out of the park once you get your hands on some of Clayton’s deep secrets. Like …

  • This headline strategy almost always works! You’d have to work hard to mess this headline style up. It’s strong. It works like crazy. And almost every market is susceptible to it.
  • What you need to know to zero in on the strongest headline approach for your product.
  • A Simple Way to Bring Visceral Power to Your Headline: It instantly engages your prospects’ emotions, involving them in your copy and guaranteeing they read it.
  • What Headline Would Jesus Write? This ‘Bible Thumper’ technique taps into your prospects’ deep emotional energies and gets your promotion read!
  • The Visceral Power of Freudian Headlines: It works like gangbusters. It’s ethical. And prospects will love you for it.
  • “Scarlet-Letter” Headlines Your Prospect Can’t Ignore.
  • Clayton’s Lucky Rabbit’s Foot: Nobody has any idea why this headline technique works so well – but it sure as heck does!
  • And much, MUCH MORE!

Session #5 and #6: Secrets of Copywriting Success
Clayton uses two full DVDs to lay out his powerful, proven techniques for doubling or tripling response in painstaking detail …
 … Including his methodical 24-step process
for turning your prospect’s buying decision into a true no-brainer

Just the FAQs, Anthony …

Q: I’m a beginning copywriter. Is this information too advanced for me?

A: Absolutely NOT! There were plenty of new copywriters at the event. And most have gone on to become full-time freelancers after attending.

When you follow Clayton’s detailed instructions for writing blockbuster controls your clients will think you’re a ten-year veteran because your copy is so good.

Q: Will I learn more than just how to write world-class copy?

A: And how! Clayton explains writing copy from its proper perspective – from within marketing and business strategy.

And that means while you’re getting one of the most advanced copywriting educations possible – you’re getting a world-class direct marketing education at the same time.

Q: Can I get this same information from regular issues of The Total Package or through my membership as an EasyWriters Marketing Club member?

A: A little of it, sure. Clayton wanted the Power Marketing Summit to be a complete system for writing blockbuster controls. To do that, he goes over the fundamentals.

But this is the only place Clayton has ever detailed his complete process for writing grand slam winners. It’s sequential. It’s detailed. And you won’t find it anywhere else.

 
  • What You’re Really Up Against: The seven negative reactions almost every promotion creates – and how to win over even your most skeptical prospect.
  • The 8 Preliminary Sales You MUST Make to Close the Deal: How to ace every one of them.
  • Pretty Darned Good Starter Outline for Every Kind of Promotion You Create: The “Lucky Thirteen” steps that eliminate blank page paralysis.
  • 24 Steps to The Sale: Every way he could think of to start the conversation fast – with power-packed openings … bribe prospects to read your message … keep them reading … and more!
  • How to Eliminate Key Objections BEFORE Your Prospect Even Thinks of Them: Five most common objections your prospect has to buying now – how to blow them all away.
  • How to Know How Long Your Sales Copy Should Be: The definitive answer to one of the most vexing questions copywriters ask.

Plus, Clayton also reveals …

  • The Eight Crucial Qualities All Great Body Copy Shares: The fundamentals you need to know to keep your prospect interested, agreeing with you, and believing every word you say all the way through your copy.
  • Offer Copy That Sings and Soars: Seven steps to a powerful close – how to create an irresistible offer – and how to make your prospect feel like saying “no” would be the dumbest thing he could possibly do.
  • 4 Rules for Powerful Opens: Including the boring, unimaginative way to open your letter that almost always sells well.
  • Dangers of the ‘Pretty Cloud Syndrome’: And the simple cure that boosts readership and response (and makes young copywriters write like grizzled veterans).
  • Order Forms That Nearly Complete Themselves: Nine essential components every direct mail and Internet response device must contain for maximum response.
  • When talking over your prospects’ heads actually increases response. Why and when the use of technical jargon in sales copy can help drive your response sky-high.
  • Nine ways to boost the selling power of your copy. Including the three types of copy to avoid like the plague.
  • Secrets to mining every practical and emotional benefit your product delivers. Including the intangible benefits only your spokesperson – not your product – can deliver.
  • Freight-Train Copywriting: How to build momentum into your copy and drive your prospect deeper into your copy, faster.
  • The Single Characteristic EVERY Big Winner Has In Common: Not doing this pretty much guarantees mediocre response.
  • Clayton’s ‘Secret of Indispensability’: This simple trick makes your product something your prospect can’t live without.
  • Sidebars That THINK for Your Prospect: This is how to engineer ‘Aha!’ moments that make your prospect buy.
  • The Magic Number of Testimonials. Did you know you can overuse testimonials? It’s true. Here’s the magic number to use for maximum impact. Plus, alternate uses for testimonials. And which positive testimonials are actually kisses of death in sales copy.
  • The ‘Sweet Spot’ for which to begin asking for the sale. If you’re waiting until the end of your letter to ask for the sale – you’re losing customers. Start too early and you eviscerate your response. Here’s the precise page to start asking for the order – and how to do it effectively.
  • And much, MUCH MORE!

Session #7: Anatomy of a World-Beating Control
Discover how Clayton created a tabloid that mailed for years … and made his client and himself millions

See How Clayton Constructed
One of His Biggest Financial Winners ever.

Clayton blew us all away when he detailed exactly how he developed the famed Supernet promotion. Never beaten, this promotion mailed for years and made his client millions.

Clayton shows you why it worked and how. He dissects and explains each and every element of getting the sale so you can replicate his success.

Get his secret for establishing layers of credibility instantly to remove any skepticism about a Spokesman’s ability to deliver on the primary benefits …

  • 21 ways to KISS (Keep it Simple Stupid!): A step-by-step system for creating tightly focused promotions …
  • Are you an undisciplined writer? Clayton admits he is. You’ll love this easy way to make sure you’ve covered every sales argument and copy-element you need to make the sale …
  • How using Clayton’s trademark “3T” letter structure keeps your sales-argument on track …
  • How to practice precise word selection: Four simple techniques for editing energy into your copy … two red flags that instantly identify weak sentences … how to spot words that destroy readership and response … and more!
  • How to write the perfect subhead: Three specific things every subhead should accomplish …
  • 5 ways to say more with less copy. And energize your copy to boot!
  • And much, much MORE!

Session #8: Principles of Graphic Design for Max Response
Clayton gives you his trademark secrets for design and layout
that intensify attention-getting power, readership, and response … and reveals the blunders designers make that cost you a fortune

Holy Give-Aways Batman – over $2,500 of FREE Bonus Gifts to go with it?!

That’s right – like Clayton always says, “Under promise and OVER deliver!” We showered the original Summit attendees with bonus gifts and we’re going to shower you with freebies too!

You’ll get a goodie bag stuffed to the brim with over $2,500 worth of free gifts!

Worth every penny and more!

“To say that I got my money’s worth would be a vast understatement. It was worth every penny and more! The material was more in-depth than any I’ve seen – the binder alone would’ve been worth $5,000.”

– Kim Krause Schwalm
Million-Dollar Copywriter

 
  •  
  • How to Get the Format Question Right: A cheap #10? A 6X9? A Bookalog? A Magalog? A more costly Tabloid? A custom format? The secret to simplifying one of the most perplexing questions copywriters and marketing people make.
  • 31 Principles of High-Response Graphic Design: How print and Internet designers can kill readership and response – and the techniques Clayton uses to ensure maximum attention-getting power and readership in every promotion he creates.
  • The Color Question: Are these two common design blunders depressing your response?
  • The Type Style Question: The typefaces and sizes that produce optimum readership – both in direct mail and on the web.
  • Clayton’s Law of Space & Time: Identify the visual vampires that suck the lifeblood out of your promos – and drive a stake through every one of their little black hearts!
  • Eye Candy 101: How to select graphic images that are most effective at seizing a man’s attention … a woman’s attention … and both!
  • When Photos and Illustrations KILL: The most common mistake designers make when laying out direct mail and Internet copy – pure readership poison – and how to avoid it!
  • Blundered breaks: This common mistake hamstrings even the strongest copy. And irritates your prospect into trashing your promotion.
  • Why ‘widows’ sell readership more than ‘orphans’: One of the simplest ways to make reading even the longest sales copy less intimidating for your reader.
  • Full-Contact Graphic Design: Use this secret to rush your prospect to the order like she’s been picked up by an NFL linebacker.
  • When to Look ‘em Square in the Eye! The precise points in your sales message when not having your spokesman make eye contact with your prospect is costing you sales.
  • And Much, MUCH MORE!

Session #9: W-W-Writing for the WWW
Daniel Levis and Clayton reveal the strategies and tactics that turn ordinary online promotions into out-of-the-park grand slams with ROIs of up to 650% – and that can drive your sales through the everlovin’ roof …

Get the Secrets to Structuring Breakthrough Online Marketing Campaigns

A poorly structured campaign ruins even the best copy. So what’s the best way to put your Internet marketing into overdrive? And how do you make your campaigns self-capitalizing so you can (finally) build your list aggressively online?

Clayton and Daniel Levis give you the online models and results they’ve gathered from taking major mailers into the fun world of Internet marketing.

  • Internet pricing strategies for copywriters: Offline and online royalty deals are completely different animals … the workload is DOUBLE online … and the opportunities are huge. Here’s what you need to know to structure the most profitable deals possible.
  • The 4 Great Roads to Internet Paradise: Even incremental increases in these four areas will sky-rocket your bottom-line revenues. Understanding this is the secret to creating quantum growth online …
  • Do this and immediately get 400% higher click-thru rates on your banner ads …
  • High End E-mail Marketing: Why sophisticated direct marketers almost always use THIS type of e-mail. Unless you’re in one very specific type of market, then you do the exact opposite for higher response …
  • Why The Classic Direct Marketing Model Fails Online: The traditional marketing model major mailers are using, and you’ve read about in books and courses, DOES NOT WORK ONLINE! The few marketers who get this are already making hundreds of millions online (even with mediocre copy). Just imagine what you can do …
  • All The New Customers You Want – For FREE! How to design online customer acquisition campaigns that pay for themselves. It’s not the same as doing it offline. Here are the 7 questions you must answer in every online marketing campaign.
  • Online Customer Acquisition Blue Print: Here’s how one $100 million company (that you haven’t heard of) structures their online lead generation campaigns so they 1.) Bring in tons of paying customers, and 2.) Pay for themselves so new customers are free …
  • And much, MUCH MORE!

Session #10: The Power Marketing Hot Seat Sessions
All-star copywriters Parris Lampropoulos  …
Carline-Anglade Cole … John Carlton … Kent Komae …
and Clayton Makepeace tear attendees’ direct mail promotions
limb from limb then rebuild each one; turning them into sales dynamos

  • What to say to leads vs. customers to get them to read your promotion …
  • The one piece of information EVERY promotion you send out MUST have – no matter where in the sales cycle your prospect is …
  • How making the right offer at the wrong time killed response on Jack’s mailing …
  • A textbook example of laddering benefits from feature to emotional benefit …
  • How to take the guess-work out of developing your sales argument …
  • A Master-Key to Explosive Growth: Using the right copy approach actually increases your market size and opens up entirely new fields of untapped customers. See two real-world examples …
  • Why it’s smart to use dead guys to sell your product (And why it works so well) …
  • Graphic design blunders that confuse your prospect before they even start reading your promotion …
  • Every time your photos don’t do THIS you’re missing a golden selling opportunity. And the graphic images you should never, ever use in sales copy …
  • Fear based copy’s Achilles Heel: Why you can scare your prospect out of buying and how to walk the razor’s edge between fear and THIS danger to close the sale  …
  • Why ‘conceptual’ headlines fail – and a perfect example of a real stinker …
  • Got a Boring Product? This approach is your only real option. Good thing it’s proven to sell millions.
  • How much information should you be giving away in your copy? The single strongest type of PROOF you can use was totally missing from sales copy 15 years ago. But, many copywriters today don’t even know they’re using outdated copy approaches.
  • And much, MUCH MORE!

Session #11: The 37 Other Most Valuable
Marketing and Copywriting Lessons I Ever Learned

Clayton shares his theory on the Evolution of a Copywriter:
The principles and response-rocketing insights
from 38 years in the biz.

  • Momma’s Persuasion Principle: Clayton explains why no copywriter or marketer ever taught him a lesson more powerful than he learned at his mother’s knee. Once you understand this – you’ll always know how to find the shortest path to a persuasive argument.
  • Nine Overlooked Sales Opportunities You Can Cash in On Immediately: This forehead slapping insight opens up huge possibilities for making additional sales right away in any business.
  • Ten Ways to find the ‘Achilles Heel of any promotion you have to beat. Use this checklist to find weakness in your competitor’s promotions or to make sure yours is rock solid.
  • CAUTION: Some Promotions Work TOO WELL! This technique worked like gangbusters and had Time Magazine up in arms. Here’s why it works and how to use it without ending up in court.
  • This Secret from the Bastille’s Basement Multiplies Response: How the famous French prison made one of Clayton’s clients millions. And why using this principle makes your promotions impossible NOT to read!
  • The Fountain of Youth for Sales Copy. How to DOUBLE the life- expectancy of your promotions …
  • Marketing weapons of mass destruction! These classic marketing principles can be a death sentence. Here’s how to avoid being a victim.
  • The Biggest Benefit Isn’t Always The Best Benefit: Instead of talking about the largest potential benefit your product offers – talk about this instead. You’ll be amazed at how your response rate soars …
  • And much, MUCH MORE!

PLUS, you also get the CHECKLISTS Clayton uses
to make good copy GREAT

“Enough already, Anthony – you had me at “I was there …”

Please send me my Power Marketing Summit DVD set and my FREE Goodie Bag right away!”

The swipe file alone is worth TWICE the price of admission!

“The Clayton Makepeace Power Summit was far and away the best copywriting seminar I’ve ever been to. The swipe file alone was worth twice the price of admission.”

– Eric Lynch
Copywriter

The question isn’t ‘Can you afford to get it?

It’s can you afford NOT to …’

“If I had one word to describe the Power Summit it would be OVERDELIVERING! This is the BEST marketing event BAR NONE ever. The asking price is totally worth it – it’s not ‘can I afford it?’ It most definitely is: ‘Can you afford not to?'”

– Caleb Osborne
Copywriter

Checklists to follow for structuring your promotion …

  • 17 Foundational Building Blocks of a RED HOT PROMOTION …
  • 40 headline Strategies …
  • The 8 most powerful lead strategies I’ve ever discovered …
  • The 4 phases of prospect resistance and how to overcome them
  • 24 steps to making the sale …
  • 8 steps to close the sale …

Checklists for editing your promotion …

  • 21 Ways to KISS (Keep it simple stupid) …
  • 5 ways to say MORE with LESS …
  • The 24 most powerful words in the English language …
  • My 75 favorite power words … the 12 smoothest words in the English language …

And even checklists for finding and eliminating weak spots in your promotions …

  • The 4 Types of Critiques and how to address each one …
  • 24 most common copy blunders …
  • 3 Easy Ways to Spot Weak Sales Copy BEFORE it goes live …
  • 10 most common Achilles heels you can use to beat any control …

And that’s not all …

  • You also get a giant 616-page binder containing a full-page reproduction of every color PowerPoint slide you’ll see on the videos – great to study separately and for note-taking …
  • And, you’ll get a CD-ROM containing the actual PowerPoint presentations so you can view them anytime you like … quickly skim through them to find a specific topic your looking for … or even print out one of the many checklists or tools to ramp up the effectiveness of your sales copy …

Plus, to Sweeten the Deal Even More, You Get a Goodie Bag Stuffed to the Brim with Over $2,500 Worth of FREE Gifts!

Since The Redhead showered Power Marketing Summit attendees with a boat-load of gifts, Clayton says it’s only fair that we shower you with freebies too.

That’s why you’ll be getting a goodie bag stuffed to the brim with over $2,500 worth of bonus gifts!

Among the swag in your goodie bag, you’ll find:

  • How to Build a Six-Figure Copywriting Business: This 7-part audio seminar on CD-ROM offers over 150 proven techniques you can use immediately to build your own highly profitable copywriting business. Secrets like how to attract the very best, highest-paying copywriting clients and how to keep those clients coming back to you over and over again. But it doesn’t stop there, because we want you to have absolutely everything you need to make even the toughest marketing directors and industry professionals stand up and take notice!

    That’s why this business-building gem also comes with an armada of bonus gifts, including: How to Structure Your Copywriting Rates (giving you an unflinching look at exactly how the copywriting masters set their own fees for maximum profits) … Business Skills to Help You Double Your Income and Personal Effectiveness (with 54 jam-packed pages of tips and strategies to help you ramp up your productivity fast) … and How to Do Your Own Public Relations (an eye-opening 57-page volume that will take the mystery out of marketing yourself, so you can quickly build a stable of high-powered clients).

    All in all, we’re talking about a wealth of secrets and strategies the masters use every day to run their own highly profitable businesses. It’s a $299 value and it’s all yours FREE!

 

  • Two Hours to More Profitable Sales Copy: This giant, 304-page step-by-step guide reveals the entire process Clayton uses to write powerful promotions that annihilate the competition. It’s the first and only place he’s ever revealed his personal writing methods and is bursting at the seams with income-rocketing nuggets, secrets to writing powerful copy faster and so much more …

    Plus, you get all the same bonuses you would get if you purchased this book separately – including, Great Moments In Advertising (giving you the complete history of direct response) … The 7 Most Powerful Characteristics of All Great Sales Copy (a special report that’ll pour even more power into your promotions) … and New Recipes for Maximum Response (a 120-minute CD that’ll challenge everything you think you know about copywriting today).

    All told, this remarkable package is worth far more than its $294 price tag – but you get the whole kit-and-kaboodle, in its entirety – FREE!

 

  • Double Your Profits in 12 Months or Less: Instantly download 211 big pages of practical, nitty-gritty tips, tricks, and tactics including 177 proven business-building secrets that have at least quadrupled profits for Clayton’s clients over the past three decades. Plus, tested techniques for attracting hundreds – even 1,000s – more new customers than you are now …

    Plus, you get every last bonus you’d get if you purchased this powerful guide all by itself – including, Ad Writer’s Arsenal (giving you 48 super weapons that will have you exploding through your prospects’ defenses in no time) … Beat the Blank Page Blues (with three fantastic starter outlines for every kind of copy you’ll ever write) … and 37 Proven Ways to Get Bigger Winners, More Often (Clayton’s 60-minute action-packed teleseminar revealing proven secrets for producing ads that turn lukewarm prospects into a profit gold mine).

    This profit-rocketing combo is an absolute bargain at $198 – the price you’d have to pay to purchase it separately from our online store; but you get it all FREE!
  • Steal These Secrets, Volume 1: 12 of Clayton’s legendary promotions faithfully reproduced in full color with expert commentary on the techniques that make them tick! It’s 458 big pages of proven million-dollar ideas, response-rocketing secrets and profit-exploding strategies that let you learn from his best ideas and send your response, revenues and profits through the roof.Of course, you know how we like to pile on the extras and this is certainly no exception. Because you also get a trio of hard-hitting bonus gifts to power up your promotions like never before – including, Makepeace Under the Microscope (where Daniel Levis strips apart three of Clayton’s blockbuster controls to show you precisely what makes them tick) … The Intelligence Briefing (with astonishing techniques for shortening your learning curve and hammering out compelling copy like it’s second nature in no time) … and Clayton’s “How I Do It” Interview (where he spills out decades of response-boosting secrets and insider strategies for writing razor-sharp copy).If you were to pick up this package right now in our online store, it would run you $197 and that would be an incredible bargain. But you get it all FREE!
  • The secrets these eleven DVDs contain routinely earn Clayton $100,000 … $200,000 … up to $1.4 million PER MONTH …
  • They’ve given him an average income of well over $1 million a year since the mid-1990s …
  • They’ve helped top copywriters like Parris Lampropoulos … Carline Anglade Cole … Bob Hutchinson … Brad Petersen … and Kent Komae to consistently create multi-year controls …
  • And any ONE of the hundreds of secrets Clayton reveal could easily earn you many, MANY times the  $5,000 price tag!
  • If you were to pick up this package right now in our online store, it would run you $197 and that would be an incredible bargain. But you get it all FREE!
  • Steal These Secrets, Volume 2: 13 more of his world-beating promotions unveiled for your personal swiping pleasure – all packed to the gills with red-hot headlines, compelling themes, and proven marketing strategies. These promotions mailed in the millions of pieces – hauling in hundreds of millions in sales for his understandably ecstatic clients – and showering Clayton with millions in royalties!Plus, you guessed it – a hand-picked selection of powerful bonuses, including: Clayton’s 206-Page Headline Swipe File (giving you the attention-grabbing deck copy, tantalizing bullets and riveting opening paragraphs from 206 of the most profitable promotions ever written) … Swipe File Secrets of the Rich and Famous (with a step-by-step, systematic approach for mining your swipe file for all it’s worth, so not one response-lifting nugget is wasted) … and a copy of Clayton’s Global Megatrends E-Mail Campaign (sharing the blueprint for a multi-million dollar internet campaign that generated more than $25 million in online sales for one of his clients in just six months)!Normally, you would have to pony up $197 in our online store to get your hands on these secrets and strategies that it’s taken Clayton a lifetime to discover. But you get to take them all home right now absolutely FREE!
  • Clayton Makepeace’s Copy Review Hot-Seat Sessions: Just pop this remarkable CD into your computer … click “Play” … and watch in real-time as Clayton turns four luke-warm promotions into certified control-killers. You’ll learn proven techniques that’ll multiply the attention-getting power, readership and response of all your promotions starting today – a $346 value – FREE!
  • Gene Schwartz’s Breakthrough Advertising: It’s possibly the most famous (and expensive) direct marketing book ever written. People have credited this book with earning them millions of dollars. Now you can get your very own copy of this ground-breaking book – a $95 value – FREE!
  • Plus, FAR MORE than I have room to list here!

Purchased individually, this mind-blowing collection of bonus gifts alone would cost you thousands of dollars – $2,564.95 to be exact …

But they’re all yours absolutely FREE with your copy of Clayton’s Power Marketing Summit DVD Collection!

How Much Would You Expect to Pay for the Single Most
Comprehensive Seminar on Copywriting — EVER?

I won’t beat around the bush here. Clayton’s Power Marketing Summit DVD Collection …

  • The whole eleven-disc DVD set – an entire lifetime’s worth of copywriting and marketing know-how distilled into 16 riveting hours…
  • The massive 616 page full-color syllabus containing every slide Clayton presented and plenty of room to make notes …
  • The entire PowerPoint presentation on CD …
  • The Power Marketing Summit Goodie Bag stuffed with over $2,500 worth of FREE response-rocketing bonus gifts.

… Is yours for the remarkably reasonable price of  $5,000.

“Stunning!”

“Your meticulous articulation of the entire process – of creating copy that busts unbridled winners loose across markets – was stunning.”

– Peter Stone,
Freelance Copywriter

Why is  $5,000 so reasonable?

Because these secrets make Clayton’s clients hundreds of millions of dollars.

They make Clayton millions of dollars.

And they can do the same for you.

And I can assure you of one thing: Clayton delivered everything he promised. Overdelivered, even.

He promised to show up. And he did – with bells on.

He promised that he would give us 100% butt-kicking, brain-teasing, bank-account-busting content with NO SALES PITCHES WHATSOEVER. He did exactly that. In fact, my mind is still reeling.

He promised to open his files for us. To show us what works and what doesn’t. To reveal the mistakes that stand between us and the spectacular success he’s achieved. And to give us everything we need to create grand-slam homerun winners in direct mail and on the Web. And he did!

As I said – and as you’ve seen from the testimonials on this page – he delivered in spades. It’s all here: Everything you need to create the direct response promotions that will make you richer than Midas.

The rest is up to you.

These Secrets Make Clayton Up To $1.4 Million Per Month. They Make His Clients Up To $16.5 Million Per Month. Now, They Can Multiply YOUR Response and Income for Life.

To place your secure order, just click here. Or if you prefer, call TOLL-FREE 1-800-827-0940 (int’l: 1-828-246-9172) between 8:30 AM and 4:30 PM Eastern time, Monday through Friday.

Sincerely,

Anthony Flores
Power Marketing Summit Attendee
Editor, The Screamin’ Eagle

Get ALL OF Clayton’s Money-Making Secrets
For Creating Multi-Million Dollar Controls
And Get Over $2,500 in FREE GIFTS Now!

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checked box YES! I want ALL of Clayton’s secrets! Please rush my DVDs and Goodie Bag of more than $2,500 in FREE GIFTS to me today so I can create my own multi-million dollar promotions.

Prefer to order by phone?

Call TOLL-FREE 1-800-827-0940
(int’l: 1-828-246-9172)

between 8:30 AM and 4:30 PM EST,
Monday through Friday.