“At last! Gary Halbert confesses the real truth(s) behind his smashing advertising successes…


“World’s Greatest Copywriter Reveals

His Lifetime Of Secrets — Including How

He Really Created (And Creates) Some

Of The Most Effective Advertising In

History… And… How You Can Do It Too!

“Instantly boost the effectiveness of all your advertising by 100%, 200%
up to 2,100% or more with these insider, basic and ultra-advanced secrets of writing world-class ad copy. Don’t miss this chance to peer inside a true advertising genius’ mind as he reveals every sneaky but ethical advertising trick, tip, technique, strategy and subtle psychological advantage he’s ever uncovered or developed… including… the secrets behind the most mailed sales letter in history — his, of course!

  Please read this entire message right away for a special, limited-time ‘1/2 off’ offer…”

From: Scott L. Haines
Coral Gables, FL
Wednesday, 2:18 p.m.
January 29, 2003

Dear Friend,
My name is Scott Haines. You may or may not know me. But that doesn’t matter much. Because this message is about YOU. YOU, making a lot more money. YOU, getting everything you want quickly and easily. YOU, living the life you want and deserve. And YOU, mastering the secrets of writing world-class advertising copy that can make you rich. If all that sounds interesting … then this is going to be the most exciting and profitable message you’ll ever read! Here’s why: On December 13th, 14th and 15th of 2002, advertising legend Gary Halbert held a “no-holds-barred, let it all hang out, tell-all seminar” on how to write the most effective advertising copy possible. He called it…

“All The New Secrets I Have Discovered About How To Write Sales Messages Which Produce Huge And Automatic Profits!”

Well, let me tell you, I was there and that’s kind of a misleading. Yes, he did reveal many new secrets like… how to turn a losing direct mail campaign into an instant winner… without hardly changing a single word. Or… how you can make big money in direct mail… without getting your lazy-ass off the couch… if you want! And more. But, that’s not all! What he really did, was not just reveal some “new” secrets, he revealed everything — and I mean everything — he knows about writing killer, break-the-bank, money-making copy… including… many secrets he’s never revealed before. (Secrets he has kept to himself and a close “inner circle” of insiders and colleagues for years!) Gary truly let it all hang out at this seminar, and for 2 1/2 days, he—along with a select group of speakers—held the audience spellbound with a literal avalanche of advertising (and marketing) tips, tricks, strategies and techniques. In fact, he even got a roaring standing ovation at the end. The stuff he revealed was incredible. Here’s a small sample:
  • How to get everything you want in life… without… force, struggle or unethical behavior! (No need to be a Con Man. Just apply this simple skill… and… sit back while the money, fame and fortune seek you out almost effortlessly!)
  •  The single most important thing you must do before you sit down to write even one word of your sales message!
  • How to find out what people (your customers) really, really want! (Not one business owner in a thousand knows this… yet… it’s crucial if you want to succeed massively with the least amount of time, effort and struggle on your part.)
  • Why focus groups and surveys are virtually worthless in the real world, competitive, mean streets of everyday business! (And… what you should do instead to give you an “unfair advantage” when it comes to collecting useful information about your business and market!)
  • What you should really focus on if you want to make maximum money from your advertising! (It’s the most important element… and… it is NOT the copy you write. Most advertising experts/copywriters won’t tell you this… but it’s the truth nonetheless.)
  • The three most expensive words in advertising!
  • Why you should study golfers and the golf market! (The key to making maximum money is hidden in the underlying psychology of this market. Understand this “key” and you’ll have all the money and success you could ever want!)
  • The true story of how one woman “wrote off” her breast enlargements on her taxes. The IRS challenged her and she won! (This, admittedly, doesn’t have much to do with copywriting… but… it’s enlightening to say the least.)
  • Why what you “think” your customers want or care about doesn’t matter one iota! (Even if your I.Q. is 220… you can’t guess at what the hell people really want. Here’s how to find out quickly and easily!)
  • Why blonds get “hit on” more often than brunettes… and… how to make more money in your business from this piece of real world knowledge!
  • The “one” resource you must have if you are (or want to be in) the direct response business! (This “shortcut-to-success” resource is mandatory… if you don’t have it, you’re not really in the game… and you’re making 1/10 the money you could be!)
  • The 1-2 Government punch that’ll knock you out of business immediately… even if… you are doing everything right and 100% legally!
  • A simple way to “improve your awareness” of what people will pay good money for. This simple secret is only known (and used) by a handful of street-savvy, successful entrepreneurs… Now, You Can Use It Too!
  • How one “smart” but “not so smart”, direct response business owner made $28 Million before age 30 and lost it all in 24 hours! (He was completely blindsided… and you can be too… if you don’t protect yourself!)
  • A little-known emerging market (some might consider sleazy) that is quickly making multi-millionaires out of “average Joes” almost overnight! (If you’re not offended by this market… you can make a bundle too!)
  • The real secrets for making insane amounts of money in direct marketing! (Only a handful of “gurus” even know this secret… let alone, teach it!)
  • How to turn simple, inexpensive classified ads into a real, thriving business! (For example: Gary tells the true story of a friend in Santa Barbara, California who took in an astonishing $250,000 per week… all from these tiny powerhouses!)
  • What a heroin “junky” can teach you about selling and making fistfuls of cash! (And no, you don’t have to go “hangout” with drug addicts to learn this. However, you need to understand the hidden psychology contained in their behavior. You won’t hear this in DM News or Target Marketing… yet… it’s crucial if you want maximum success!)
  • The most important direct marketing web site in the world! (If you got nothing else from this seminar… you’d still make back your investment 10 to 100 times or more by knowing where to find this web site!)
  • A simple “at home” exercise you can do to cheat your way to writing better copy, faster! (This one secret alone could increase your copywriting ability by 500% to 1000% or more in the next 6 to 12 months!)
  • An amazing story that drives home the importance of learning how to write — or at least recognize — world-class, killer copywriting!
  • The “missing link” in most advertising… or… why most copy fails! (If you aren’t straight about this little-known ingredient, you might as well retire your pen right now and go get a job!)
  Amazing! And, in addition to his own hard-won wisdom, Gary brought in his friend Joachim de Posada to speak. Joachim is a much sought after international business speaker on motivation, sales, management, leadership and team building. He has worked in more than thirty countries, including the United States. Also, he served as Sales Director for the Learning Systems Division of Xerox Corporation… and… has created sales and management programs for dozens of the largest corporations in the world. Not to mention his work as a consultant in Sports Psychology for the NBA's Milwaukee Bucks and Los Angeles Lakers, Puerto Rican Professional teams and the Panamanian Olympic team. (Side Note: His nephew is Jorge Posada, the catcher for the New York Yankees.) Joachim is truly a fascinating man. He even knows Fidel Castro. You see, his family had to flee Cuba just after the revolution because Castro went after his Dad personally. And when I say, “went after” I mean to kill him! Joachim even had a slide of him, his friend and Castro doing a PR shot together. Anyway, Joachim was riveting. Here’s a little of what he revealed:
  • Basketball legend Larry Bird’s real success secret! (One of the greatest that ever played the game… yet… he wasn’t the fastest, the biggest, the tallest, the smartest, the best shooter, dribbler, etc. Here’s what he did that made all the difference and catapulted him to stardom and  basketball’s “Hall of Fame”… and… how you can apply his secret to your life and business for truly astonishing results!)
  • The realities of meeting Fidel Castro in Cuba as a child… and… the amazing business secret it reveals!
  • Why selling is not telling… and… what it really is!
  • The 8 crucial factors for success in any business… in any climate! (Missing just one of these factors may mean the “death nail” to your business!)
  • 7 Strategies for the new millennium to deal with the constant and increasing rapid change! (Did you know, that currently, knowledge “doubles” every 2 to 3 years…and… in 10 years it will “double” in 11 HOURS! Literally twice a day, every dayYou can’t afford not to know how to deal with this coming crisis… the 7 strategies will show you how!)
  • The gross mistake made by 50% of all small business owners in America that spells DISASTER! (So easy to avoid, yet so easy to overlook.)
  • How IBM was saved… and… the lesson you must learn from “Big Blue’s” turnaround!
  • Why you must constantly be learning!
  • Why you should consider running a global business!
  • 3 pieces of wisdom from nursing home retirees you must take to heart… if… you want a good life now… with no regrets in the future. Think the elderly have nothing of value to say?…

You’ll Be Shocked And Surprised At Their Sage Advice!

  • 6 Challenges we face right now that stand in the way of achieving massive, lasting success… and how to overcome them! (First, you must know what these challenges are… and then… and only then, can you deal with them effectively!)
  • 4 easy strategies for success!
  • Why your people are not your most important asset!
  • 3 must have conditions before you can be “success oriented” and “motivated”! (Know and understand these conditions to avoid the pitfalls and traps most entrepreneurs fall victim to!)
  • The greatest success axiom or truism in the world! (This is all you really need to know to become successful. Seriously, if you’ll engrave these 15 words onto the surface of your brain… you can’t fail!)
  • The story of how Gary raised almost $1 Million for the Red Cross Disaster Relief Fund in the wake of Hurricane Andrew in 1992! (This, the most costly natural disaster to hit U.S. soil, prompted Gary to quickly put his copywriting skills into action… and… become the largest individual donor—for that disaster—in the United States! This story relates how, once you become a good copywriter, you can use your skill to increase the “good” in the world… and… help out humanity.)
  • What a circus elephant can teach you about limitations! (What’s holding you down right now? Think about it, and use this revelation to set yourself free!)
  • Why it’s often difficult to change for the better… and… how to quickly change anything at will! (It’s not as hard as you think.)
  • The most bottom-line impactful sales lesson you could ever learn! (Joachim —when he worked for Xerox — was given an unlimited budget [up to $1 Million] to discover exactly why people buy! Using hidden cameras and other clandestine spy methods… here’s the great discovery he made!)
  • The amazing “Marshmallow” experiment done with kids… and… what it reveals about reaching success!
  • How much of your success depends on your environment… and how much depends on your genetics! (Here’s how to manipulate that percentage to quickly and effortlessly climb to the top of the success ladder!)
  • The 3 and only 3 ways to increase your business or productivity in your business! Work on these 3 at the same time and you’ll literally…

Supercharge Your Business Growth And Success!

  • 5 new realities in business today! (If ignored, any one of these can bury you. However, if recognized and dealt with, they can quickly move you to levels of success you previously only dreamed of!)
  • A great quote from Jack Welch, former CEO of General Electric, that can dramatically and instantly increase your business success and income!
  • Why you must be creative in your marketing! (And no, not creative in the traditional sense… but… “constructively creative” in a “let’s make more damn sales” sense!)
  • How to turn your simple, boring, “here’s how to contact me” business card into a sales and marketing machine that attracts ready-to-buy customers or clients to you like steel to a magnet!
  • Why Joachim’s business card is being “sold” in Panama for $20… and… the lesson to learn from this story!
  • A single piece of advice Gary gave Joachim a few years ago that’s made him tens, if not hundreds of thousands of extra dollars… you can use it too!
  • The single most important business question you must constantly ask (and answer) if you are to become (and remain) truly successful! (Don’t let the utter simplicity of this question fool you — it’s crucial!)
  • Aristotle’s most potent success advice! (Just a single sentence… but maybe… the greatest piece of success wisdom ever to pass the lips of any human being that ever lived!)
  Amazing again! But Gary didn’t stop there. No, he brought in another friend, fellow master copywriter, John Carlton to reveal his…  

Kick-Ass Copywriting Secrets Of A Marketing Rebel!

  If you’ve never heard John talk before, you’re in for a real treat!He’s called “the secret weapon” by his clients. “Secret,” because, up till now, he has avoided the harsh limelight of fame, preferring to lay low and let his work do his talking. “Weapon,” because any marketer lucky enough to hire him sees their profits skyrocket!   John has been a top freelance advertising copywriter for over 21 years now. Many of his ads are legendary among other copywriters and clients. He brings an edginess and street-savvy to ad writing that actually forces you to read every word. In the last year, John has come out of the shadows and started revealing his insider secrets, tactics and shortcuts for writing “killer” money-making ad copy. And the response has been amazing. In fact, other top writers, marketers and industry insiders have secretly sought out John’s advice for years…

Now You Too Can Tap Into This Same Deep Well Of Expertise!

In his talk, John reveals how proven world-class copywriters really use Hooks, Killer Salesmanship, the Function of Seduction and Operation Moneysuck... to rake in truckloads of cash!

Here’s a sample of the “kick-ass” copywriting secrets he revealed:  
  • Four brutally-effective secrets for writing world-class ad copy! (I’ve read every good to great copywriting book/course ever printed… and… none of them contained Secret Number 2 or 4!)
  • • The most successful single word you can use in your ads and sales letters! (It’s not “you” or “free”… although those words are good. No, this word is far more powerful and effective… and… it literally forces people to buy now!)
  • What great advertising and copywriting really is! (This definition was laid down in the early, early part of the 20th Century… and… is so thorough, and well thought out, it has not been improved upon since. You must understand it… if… you want maximum results!)
  • Secret Power Words that carry an emotional “back kick” and send results through the roof! (John gives you examples of the exact words you should use in your ads for maximum response.)
  • Why you need to eliminate every “have”, “get” and various forms of “to be” from your ads and sales letters! (Every copywriter on the planet can benefit from this advice!)
  • The “Achilles heel” of in-print advertising… and how to overcome it! (This secret is one of the most important things a copywriter or business owner could ever learn! It’s almost always the difference between lukewarm, okay, make a little profit advertising copy… and… grand slam homerun, rake in huge wads of cash copy!)
  • How to test the “appeal to the reader” factor of all your advertising before you ever spend a dime running it! (Now, know instantly if what you’ve written is going to strike a chord with your target audience…or… bore them to tears!)
  • Why you must “strike out” trite adjectives in your writing! (John reveals what to use instead.)
  • How to hit the passionate “sweet spot” of your reader and literally compel him to buy immediately… even if… he has to spend his last dime to do so!
  • Two of the most powerful words ever written and how to apply this kind of succinct brevity and power to your ad copy!
  • The mindset you must cultivate to write world-class copy! (This is Gary and John’s “secret weapon” they pull out when there are big stakes on the line…  

You’ll Never Learn This Anywhere Else!

  • How to instantly “goose” the raw effectiveness of your advertising copy right now!
  • A secret, yet crucial thing you must do in every advertisement you write! (Amazingly, even pros forget to do this sometimes.)
  • Why you should never be “creative” when writing copy for creativity’s sake! (This is an amateur mistake!)
  • When you should, and when you should not use “slang” or “lingo” in your copy! (Used correctly, slang can dramatically boost results. However, use it incorrectly and you’ll be laughed at and humiliated… and… fall flat on your face. Believe it or not, in some markets (not all) tactful use of swearing improves results. You may not like that, and I’m not suggesting you take up swearing to your customers… however, in any case, it’s the truth!)
  • The one thing about us humans that has not changed since the beginning of time! (A few really great copywriters know this secret and play to it ruthlessly in every sales message they write… you should too!)
  • Think you can’t learn how to write great copy… or at least copy good enough to make you all the money you’ll ever want or need? Hogwash! John reveals why you (or anyone for that matter) can learn… and how!
  • How long your copy really should be… solved once and for all! (Short or long copy? You’ll be surprised at the real answer!)
  • How to reduce refunds to a bare minimum! (This secret technique goes against every grain of instinct you possess… yet it’s factual and vitally potent for helping you keep more of the money you deserve!)
  • What “I to thou writing” means… and… why you want to use it!
  • How to get an instant 30% bump in response every time…just by changing one word in your sales letter!
  • Why you should subscribe to all the trashy tabloid newspapers… especially The National Enquirer. (Trust me, you’ll get more real world value from these gossip rags than from reading The New York Times!)
  • How to find the killer “hook” or human-interest tidbit you need to write a great headline! (Most headlines are wimpy and weak and the results reveal that. Here’s how to infuse some street-savvy, sales appeal into your headlines for maximum response!)
  • What to use on the top of your letters instead of headlines! (This lost art of grabbing the reader’s attention is one of the most effective techniques you can possess in your copywriting “bag of tricks”!)
  • How to distinguish the difference between a feature and a benefit… and… why this is vitally important to your ad copy’s success!
  • How to write world-class bullet points that carry a 1-2 knockout sales punch! (You see, there are good bullets… great bullets… and then there are world-class bullets. John’s the only copywriter I know who has perfected this 1-2 secret… and… is willing to reveal it. He should literally charge thousands of dollars for this technique alone!)
  • The Marketing Rebel Appeal-O-Meter™! (This is John’s proprietary economics-based graph that uncovers the secret of all great advertising successes! (Once you grasp what it reveals… then you’ll be able to inject your sales copy with response-producing, money-grabbing, irresistible appeal!)
  Wow! You’d have to be comatose not to have gotten some value and excitement from John’s talk. And that brings me to a point I want to make: If you are in business in any way… or you are a direct response copywriter… or thinking about becoming one… you cannot afford to be left out on this top-secret, insider information…

This Information Is Mandatory!

However, you missed the chance to hear it “live”. But there’s still hope! Gary had a professional video and audio crew tape the entire seminar. Every single minute. Not one secret left out! And that’s good news for you. You see, having the tapes of a seminar is often even better than attending live! Here’s why: At a live seminar, you often miss 40% to 60% or more of what is being said. However, when you have the tapes… you can review them over and over… and… take meticulous notes. With the recordings, you won’t miss anything! That’s extremely important. Dan Kennedy, in his December 2002, No B.S. Marketing Newsletter harps on about the importance of stray ideas. He says, that even one single “stray” idea you get from a seminar can often make you a fortune. And he credits just one “stray” idea/comment Gary made (at one of his early 1990s Key West seminars) as an idea that has made him millions of dollars over the years! And you know what? This copywriting seminar was chock-full of stray comments and ideas… any one of which could make you millions. And… will make some of the people who attended millions. You can join this crowd by getting the tapes and looking for your one “stray” Anyway, that’s not all the good news… if you’ll order the tapes within 11 days… you can get them at…  

1/2 Off What The Attendees Had To Pay!

  You’ll get the entire seminar, every minute recorded on video. So you can watch at home or on your phone. And, you’ll get all this for — not the $2,450 the primary attendees had to pay to learn it… but 1/2 off, just…


  That’s an even $1,225. Does that still seem like a lot of money to you? If so, consider these facts:
  • Gary almost always charges the full seminar attendance price for the tapes! (He very seldom makes 1/2 off deals.)
  • You’re saving airfare, hotel and other travel related expenses. (Significant because, this seminar was held at the luxurious Arizona Biltmore Resort and Spa in Phoenix. The room rate per night averages over $300! (Savings to you, close to $2,000… maybe more!)
  • Robert Allen — publicly, on television — said that one idea he got from Gary at a seminar made him an extra $75 million!
  • Dr. Gerald McCarthy went to one of Gary’s early 1990s seminars and Gary gave him just one idea. And, in the next 12 months, Dr. McCarthy made a documented $7,137,281.00 he would not have made otherwise had he not attended the seminar! (And, believe it or not, Dr. McCarthy attended one of Gary’s seminars almost a decade later… and… starting from scratch… with just one idea he got from Gary… made another windfall of nearly $6 Million in 15 months!)
  • Dozens and dozens of others have had $1 Million plus increases after attending a Gary Halbert seminar!
  • Hundreds — probably thousands — of others have had more modest increases of $10,000, $50,000, $100,000 up to $1,000,000 after attending. (In any case, a Gary Halbert seminar never costs you anything… it pays you to go [or to get the tapes]… unless… you do nothing with the secrets he reveals.)
  • You’ll learn — really learn from a true master — the most valuable skill in the world! You can get anything you want in life with these advanced, insider copywriting skills. Money, Fame, Love, Success, Out of Trouble, etc.
  • It’s probably less than you’d pay for a semester of courses at your local university… which… gives you back exactly zero, zilch, nada in the life skills/money-making department!
Truly, it doesn’t get any better than this. You get the world’s greatest advertising copy secrets at your disposal.


  Sincerely, Scott L. Haines P.S. This testimonial just came in the other day:“Gary, you might be interested in the results of a sales letter I wrote AFTER attending your copywriting seminar. Since it was mailed on Jan 6th (4 days ago), it has increased sales for my client by 312%! And personally, as I compare it side-by-side with the sales letter that I wrote BEFORE I left, I think this letter's success is largely due to some “key” distinctions I picked up at the seminar. So… a very worthwhile trip from down under!” — Brett McFall, Sydney, Australia (What’s interesting to note: Brett is an experienced copywriter… not a NOVICE. In fact, over the last 14 years or so, he has written over 7,800 money-making ads and sales letters in 153 different industries. Not just any ads. But ads that MAKE MONEY! And he still picked up response producing distinctions/secrets at Gary’s seminar. PLUS… imagine the money Brett had to spend to get to Phoenix, Arizona from Sydney, Australia — not to mention the inconvenience. Brett had to pay $2,450 U.S. plus hotel and other expenses.

And last time I checked, $1 U.S. was equal to approximately $2 Australian. Meaning: it cost him well over $5,000! You’ll spend next to nothing compared to Brett for the exact same top-secret info… delivered right to your front door. You can then “own” these super-profitable secrets… and… realize a lifetime of extraordinary success. Give the recordings a try and see if you can’t more than triple your own sales or those of your clients. Order Now!)

P.P.S. If for some reason you are still undecided… please scroll down and look at these...

“117 Other Amazing Secrets Revealed At Gary Halbert’s How To Make Huge And Automatic Profits Copywriting Seminar!”

  • Maybe the biggest underground secret in the world for making money in direct response! (This secret is behind some of the biggest successes in history. In fact, without this secret, many of those super-success stories you hear about would be impossible to pull off!)
  • The “key” to making maximum sales with all your products and services! (This simple secret is what sets Gary apart from the hoards of pseudo-gurus out there!)
  • The #1 easiest to sell and most profitable product in the world! (It’s available to everyone on the planet! And get this, there’s still no problem with competition!)
  • How to make $5,000 to $10,000 starting from scratch within 30 days!
  •  How to mail millions of pieces of direct mail for only $1,000!
  • How to combine the three success pillars of marketing for maximum results!
  • How any business owner can almost instantly triple their business! (This is the one secret Gary says, that if he only had two minutes to address an audience, he would reveal. Simple to pull off… and… foolproof… yet most business owners don’t use it… or even know it exists!)
  • Why Gary once got accused of—and arrested for—sodomizing a cow while he was in the Army! (This story has nothing to do with marketing or copywriting… but it’s funny nonetheless.
  • The greatest media or vehicle for delivering a sales message in the world… and… why? (This advice alone, will set you miles apart from your closest competitor. And the best thing is, this media choice is only going to become more and more responsive in the future… and it’s NOT the Internet!)
  • What business you are really in. (Once you understand “this”… you can go on to rake in the big bucks!)
  • The most profound business and success secret Gary has ever heard!
  • How to ensure you won’t lose money in direct mail!
  • 3 reasons why you should be going after and working with PWM’s!
  • The least profitable way to grow your business! However, it’s the way almost every well-meaning business owner uses.
  •  The biggest “profit-drain” on a business…and… how to overcome it quickly and easily! (Most people are completely oblivious to this money-sucking Black Hole until it’s too late!)
  •  How to find out the real answers to your biggest problems in life! Use this highly illogical technique to uncover top-secret, underground info in any area of life you want. (For example: Know someone with cancer and need a cure fast? Or, want to cut your taxes—legally—to zero? This is how you find the answers!) 
  • Why you should always, always, draft of your ad or sales letter in longhand… write the 1st then… type it up! (Gary, still to this day never touches a keyboard… and… he’s considered by many to be the world’s greatest copywriter. You’d do well to heed his advice.)
  • How to make business-to-business marketing “duck soup”! (Forget all the nonsense you get from mainstream, conventional wisdom That’s all hype and voodoo designed to sell more books and fatten some theorist’s bank account. Gary will show you, once and for all, how to tackle this subject without breaking a sweat!)
  • How to “bump up” the response to your sales letter by 500% to 700% by removing the headline! (All good sales letters have a headline, right? Not necessarily. Some of the greatest of all time have this alternative instead!)
  • Gary’s beat-the-control secrets! (A control is a sales letter or ad that pulls a better response than any other promo it’s tested against. Listen as Gary reveals how he destroys other top writers’ controls without hardly lifting a finger!)
  • Why you are always just one good sales letter away from fame, fortune and early retirement!
  • The Halbert People Evaluator — you might want to use this too, to decide who or whom you want to spend time with!
  • Why you should usually aim to “ruffle a few feathers” with your advertising! (And, if you ruffle a lot of feathers… here’s how to smooth that over and make more money in the process!)
  • The foundation-level basics you must master if you want to write world-class ad copy!
  • Hear the most famous personal ad ever written and how to apply its “love-attraction” secrets to any ad for vastly improved results! (One top copywriter—and I mean cream-of- the-crop, right up there with Gary—said this ad is his favorite of all time!)
  • How you can create (almost effortlessly) the absolute best sales letter for your business without writing a single word… and… without hiring a copywriter! (Unbelievable but true!)
  • How to completely abolish “writer’s block” instantly — 100% of the time… any time!
  • If you do decide to hire a copywriter… discover how to get him (or her) to perform 250% better for you than they normally would or could! (Give ‘em this advantage, and even a novice copywriter could turn out something pretty good!)
  • The most consistent, reliable headline words ever used! (You can use these over and over, every time and, you’ll still never go wrong!)
  • A simple exercise Gary learned from Thomas Hall (one of his early mentors) that can quickly turn you into a sales writing machine! (If you’ll do this… really do this… you’ll be cranking out winners in no time flat!)
  • How to think like a master salesman/sales writer! (Anyone can write words on a piece of paper… and craft a sales letter. The difference between winning and losing is in how you “think” about those words you are putting on paper!)
  • How to force the “inspiration” you need to create a masterpiece ad or sales letter on the spot! (All the real pros know how to do this… you should too!
  • Why you must “astonish” your customers!
  • The very best type of yellow pages ad you can run — you’ll instantly quadruple your sales the first month it breaks!
  • The two worst inventions of the last 100 years!
  • How to increase response to your lead generation ads by 300% instantly! (Just remove these response barriers and you’ll pull in three times the leads you are now!)
  • How Gary helped #1 New York Times Best- selling author Robert Allen (Nothing Down, Creating Wealth and others), amass an extra $75 million with just one, single piece of advice! (Robert gave Gary credit for this windfall publicly on TV.)
  • Two words that can give you a quick 10% to 30% bump in response to your lead generation ads!
  • The best, most foolproof advertising method in the world!
  • Gary’s Porcupine Theory — interesting and very profitable!
  • What LMS is and why you should avoid it like the plague! (If you’re consistently involved in “doing” LMS… you’re destined to fail!)
  • The true story of how the late Joe Karbo (one of Gary’s close friends) got the inspiration for his best-selling book, The Lazy Man’s Way To Riches! This is both astonishing and true!
  • How Gary engineered the most successful perfume launch in history! (When he worked with Tova and Ernest Borgnine, he created an ad that was a major sensation in Los Angeles… thus… filling the whole first floor of the Century Plaza hotel to over- brimming! They literally couldn’t accept any more people [Fire Marshall’s order] and this was on a Tuesday afternoon!)
  •  The best opening sales letter sentence of all time… and… how to adapt it for your own copywriting efforts!
  • Why you should test lead generating with a sales letter versus a postcard!
  • A simple trick that can up to double the profitability of all your direct mail sales letters! (This can turn a loser into a winner… and… a winner into a gigantic homerun!)
  • Why you should never include your web site address in your offline ordering instructions… or… tell them to go online to order! (Every great salesman in the world knows why this is true!)
  • Why you should consider mailing your sales letters by more expensive methods… such as: Priority Mail, FedEx, Express Mail, Etc.
  • Gary’s Carbonized Shit Theory — crucial to understand if you want to be successful!
  • The real reason why most people’s ads and sales letters suck… and… what to do to make sure yours don’t!
  • What people really want from you and your business… and how to give it to them and receive maximum profits in return! 
  • Why — as a direct marketer — it sometimes pays to defend yourself (legally) like a crazed Pit Bull!
  • A secret sales letter mailing technique that can triple profits every time! (No need to change the copy at all… the magic is in the technique!)
  • How to quickly and cheaply test the effectiveness of a magazine you are considering placing your advertising in! (No need to waste money “guessing” if your expensive space ad will work in such-and- such magazine! Now, test ‘em for chump change… weed out the losers and rake in the cash with the winners!)
  • How to get celebrities to star in your advertising at dirt-cheap prices. (If you know what you’re doing… it’s not that expensive to hire a celebrity… and… your response increases are often unbelievable!)
  • A simple distinction you should make in your mind about what people really want! (If you acknowledge this axiom, your life will be enriched and a ton of struggle and strain will be instantly released from your marketing efforts!
  • When it’s a good idea to send videos and audiotapes with your sales letters… and when it is not… and why!
  • See Gary solve one gentleman’s marketing dilemma in 90 seconds flat… amazing!
  •  Discover the “real truth” about becoming #1 on The New York Times best-seller list! (Hint: It’s not… write a great book and lots of people will buy it and make it a best-seller.)
  • The #1 most valuable thing in direct marketing! (If you don’t learn this… you don’t have a future in the business!)
  • An interesting mailing list trick by a savvy -list broker that will get you all the low-end clients you want! (Extremely helpful if youare selling discount or “no credit needed” products and/or services.)
  • The secret “damaged set” letter that often sends your mailing profits soaring! (This can even make normally losing campaigns worth doing!)
  • Why, if you become successful in direct response, you want to knock yourself off! That is: Create a different company(s) and offer a “knock off” of your product or service at a lower and/or higher price. This is truly a little-known secret only used by a few super-savvy direct marketers… and it’s ultra-profitable. Further: It may save your business!)
  • How Gary increased Entrepreneur magazine’s “how to” course sales by 50% and reduced refunds to almost nothing!
  • The only way to “correctly” test a mailing list… you’ll never hear this anywhere else! (No list broker on the planet wants you to know it!)
  • Should you qualify your prospects in your lead generation ads… or… should you offer completely free info? Find out which way works best short-term and long-term!
  • The correct way to send sales letters for maximum response! (Forget everything you think you know on this subject… there’s one way that’s infinitely more powerful than any other! And… if you don’t use it… up to 70% or your mail will never get delivered!) 
  • A secret bullet writing technique that increases their sales appeal by 300%!
  • The real reason why people fail! (It’s not bad luck, circumstances, the government, the competition, money, better this or that, etc. It’s really very simple and easily corrected!) 
  • How to get a 500% response bump from your space ads without changing a single word!
  • What the FTC and FDA are looking for when they indict someone in direct response… and… how to fly below their radar!
  • What kind of music you should always have playing when you are working... and... what exact volume it should be at. (NOTE: This will improve the quality of your writing by 9%!)
  • How to keep your lettershop honest! (Very simple to do once you know how they cheat you!)
  • A little-known fact to help you deal with today’s accelerated pace of change! (Everything may be changing more rapidly than ever… but… here’s the one thing you can count on to make you money until the end of time!)
  • How to deal with Merchant Account Nightmares!
  • A secret marketing weapon of all great copywriters! It’s available to you, too!
  • How to get a flood of eager clients coming to you for your copywriting services… in fact…almost more than you can handle! (And, how to weed out the wannabes and only work with the real players… the people who can make you rich… and… vice versa!)
  • How to adopt already proven headlines to your ads for maximum effectiveness!
  • What Ed Mayer (the Dean of Direct Mail) told Gary many years ago about the “best week” of the year to send a direct mail promotion! (You’ll never guess this one!)
  • What exact temperature the room where you are writing must be. This will give you another edge! (A “7% edge” to be exact!)
  • Why you must see Jerry Seinfeld’s new movie, Comedian.
  • A great piece of wisdom Jay Abraham gave Gary about placing ads!
  • Listen as Gary dictates a complete promo for a guy in the audience right off the top of his head… AMAZING!
  • How to get world-class promotions delivered right to your front door… absolutely free!
  • The real way to learn how to write “killer” copy!
  • The 5 best books ever on advertising that you absolutely must read!
  • How to hire the best employees possible!
  • A dirty little secret clothing manufacturers use to sell more women’s clothes!
  • Gary’s 5 “Golden Rules” for direct mail success!
  • The Marketing Expert Acid Test… if you can pass this test… you have the right to call yourself an “expert”!
  • Hear the details behind Gary’s 361-word, 1 page sales letter that mailed over 600,000,000 times and often brought in 20,000 cash or check orders PER DAY! (He had to hire 40 women just to make the daily bank deposit… and… the bank built a new, separate building just for his company!)
  • Hear Gary give the details of his simple 7-inch by 1-inch newspaper strip ad that costs just $700 to run… and… brings in $60,000 (almost all profit) every time it runs!
  • A legal way to test the raw sales appeal of your product or service… before… you waste time developing something that nobody wants!
  • The real story about what happened to Gary in the Al Capone Suite at the Direct Mail Boot Camp in 1992! (You won’t believe this!)
  • The very best months of the year to place ads or send your sales letters!
  • Three more insider tricks for eliminating “writer’s block” instantly and forever! (By the way, there’s no such thing as writer’s block. Tom Clancy, the famous author defines it—correctly—as laziness! Here’s how to end your “laziness” instantly and forever!) 
  • The difference between world-class, “killer” copy, good copy… and… just plain poor copy! (You must get this right if you want tosucceed with your advertising!)
  • The #1 secret in the world for learning how to write really well… not just copywriting… any kind of writing!
  • The John Wayne/Boy George Theory!
  • The best states to send your direct mail to!
  • What a “psychic vampire” is, how to identify them instantly… and… why you must get them out of your life right now… if you want to be successful!
  • How to use street-savvy, in person, sales techniques on the Internet for maximum response!


  • One web site that referred/sent nearly $100,000 worth of business to one savvy online entrepreneur fast! (The amazing thing is… you can use it, too. And it’s dirt-cheap!)
  •  The exact web site addresses of 12 ultra-profitable web sites doing $20,000, $40,000, $75,000 to $100,000 or more A MONTH in sales! (See how these people are making big bucks online… and… adapt their proven strategies to increase your web site’s profitability!)
  • How to make more money online! There’s one thing that you must do online… more so than off… if you really want to rake it in!
  • How to design a web site for maximum sales! (Most of what you hear about designing a web site-for-profit is garbage. Get real on this now… if… you want to succeed online!)
  • How to eliminate online shopping cart or order form bailouts! (You’ve got to get ‘em while they’re hot… here’s how!)
  • Why writing for the web is no different than writing for any other media, such as: space, direct mail, radio, TV, etc. (People will try and say it is… but… the real pros who are raking it in online… know better)
  And much, much more!