Why Gary Halbert’s Personal Ad Makes For Such a Unique & Powerful Copy Lesson

Ever ask yourself what makes people stand out to you.

What makes you choose one person over another… when… everyone LOOKS pretty much the same.

What dry cleaner, which CPA… what general contractor… which personal assistant…

And it gets especially nerve racking when the decision you make could have dramatic consequences if you get it wrong.

What stock broker… which doctor… what baby sitter…

When making important decisions like these, you are looking for critical clues to help you make informed choices… just like your potential clients probably do when considering working with you.

It’s just a guess, but I bet you probably look for people with real experience…

You probably don’t want a doctor who got his degree from a medical correspondence school in a third world country.

Or a broker who thinks the best way to make investment decisions is to throw darts at stock tables.

And… I’m also gonna guess you want to align yourself with someone you can trust

In this area you probably don’t want a housekeeper who keeps eying your silverware. Or a baby sitter who drives looks hung over.

These things are important to you because… if you get it wrong… in terms of timemoney, mental and emotional distress… they could be very costly to you. 

If you think about it… one of the biggest judgment calls we make, isn’t actually when we are choosing to do business with someone.

No, the biggest judgment calls we are ever likely to make is when we are choosing the people we spend a lot of personal time with.

Think about it, when a decision involves you getting intimately involved with  someone else, isn’t that when you are the most critical about the decisions you make. Because if you make the wrong decision… it can be the most most painful, most expensive, most emotional and biggest waste of time in your life.

The Stakes Don’t Get Any Higher

The process of attracting that special person who will be the single biggest factor in your life makes every day copywriting seem simple by comparison. The anxiety of dating is much higher than the anxiety of everyday selling.

Make no mistake dating is selling. It’s persuasion. The amount of effort people go through to make a good presentation is very high.

Closing the sale and getting your prospect to convert is one of the hardest conversions you will ever attempt.

There are world-class copywriters who bring in millions of dollars who go to be alone every night.

Tunneling your way into someones consciousness,  making them feel warm, relaxed and comfortable enough to choose you for the job is persuasion at its finest.

Do it right and you can attract someone so amazing, you’ll feel like you don’t deserve them every day for the rest of your life.

To pull it off you are going to have to write a killer personal profile, using world-class copy.

To write a killer ad to sell anything requires… AIDA






Writing a killer personal ad, or persuading anyone to do anything requires the exact same key elements.

You can’t sell your products or services without attention, interest, desire and action. And you can’t find the love of your life those exact same elements. Leave one out and your sales and personal life are going to suck.


You need to keep the thoughts and feelings your prospect is experiencing always in the front of your mind.

Getting past the barriers of someone who’s experiences may have left them feeling bitter, burnedskeptical, cautious and fearful, is one of the hardest sales jobs you can ever take on. It can make writing regular sales copy seem easy.

Some people write traditional sales copy, Hundreds of millions of people write personal ads. You’ve seen them, do any of them stand out to you. The internet is so bloated with them they all blend together into one big blur.

Not a Gary Halbert personal ad. His ad is unforgettable. People often ask if they can use it as a template for their own personal ad. They think that is all it takes, just substitute their name for Gary’s and they think they are golden. That is a huge and potentially embarrassing mistake. People think everyone is the same and what works for one person will work for another.

Wrong Wrong Wrong

Novice copywriters don’t see the hidden elements in Gary’s ad. The don’t see he is priming his prospect for considering just one unique person, Gary. Pretending you are Gary is never going to work. People who date are detectives, looking for the hidden clues to who you really are.

Posting a 10 year old picture of yourself is going to ruin any chance you might have with someone. Your odds would be far better to make your description match who you really are.

Just like ad copy, your offer needs to be believable, especially with dating because odds are your prospect has choosen the wrong person in the past and it has cost them dearly and if they don’t believe you they are going to eliminate you quickly. Here is a key element to Gary’s copy, his copy isn’t only true… its… BELIEVABLE. You can tell the truth and people can still not believe you. Believability in copy doesn’t come from a word a phrase or a sentence, it comes from a theme.

You can’t fool quality people easily. You need to truly make your offer your own and if you want to crush it in products or your personal life, it also takes a deeper understanding of human nature.


If you really want to crush it  business or your personal life you need to understand on the deepest level the hidden psychology Gary uses in his copy. NOT on a reader’s level, Gary’s level. You can read personal ads all day long… do you think by simply reading a world-class ad you can write one?

You can’t just read Gary’s copy on a pedestrian level and then think you understand what he is doing. You need to understand the mental journey he is making his reader experience. And trust me when you see someone read that ad, you see them get sucked into it.

Lost in a sea of personal ads, and sales pitches for that matter, what do you thinks it takes to get in closer and build better rapport than every other carnival barker.

How do you stand out?

How do you become irresistible and unforgettable.

I bet you can’t remember anything specific or unique about the personal ads you’ve read. I’ll bet if you read ten personal ads TODAY, deliberately trying to remember them, you wouldn’t much if anything about them tomorrow.

I also bet if you read Gary’s personal ad, you will never forget it. Its an event, a journey, an experience like no other.

I sales copy, and dating, you need to develop three things with your prospects. They need to…


Gary does that in his traditional sales copy, but he REALLY does it in his personal ad.

He breaks with one key rule of copywriting in this ad… he uses humor. He knows this is the time to break the rules because he knows humor will help the reader like him a feel like they know him on a deeper personal level. He knows now is the time for his copy to shine with personality and humor is the key.

Gary knew personality is what is missing from most personal ads and profiles. Personality is the key to standing out. More important than that, its the key to disarming his reader, getting them to let their guard down. How many ads do you see do that effectively?

Its not hard to be like everyone else.

If you are going to attract more sales in a saturated market when trying to make sales or trying to find that amazing once in a lifetime person, YOU are going to have to not only be able to read or copy someones’ ad, you are going to have to be able to write like Gary.

If you are channel the spirit of Gary Halbert into your copy, you are NOT going to go about it like everyone else.

If you act the same as everyone else… you are only going to get what everyone else gets… namely frustrated and rejected.

Doing as everyone else does just isn’t Gary Halbert’s style. What everyone else does is tired and worn out and more importantly… it doesn’t work.

Gary’s style, whether its selling perfume or himself to women, is to swoop in from above and take what he wants before anyone even begins to understand what just happened.

He knows doing something different can dramatically change the odds in your favor. He took all his skills selling product and services and injected them into this incredible sales piece, one this time the product was him.

That personal ad was so effective, it flooded his P.O. Box with letters from women who wanted to meet him.

and this ad helped him find one of the greatest loves of his life.

Gary famously said “You are only one GOOD sales letter away from having all your problems solved. He applied his sale copy principles not only to ads but anything else he wanted. If he wanted to get tickets to an event, he wrote a letter, if he wanted a girlfriend he wrote a letter. If he wanted an enemy to stand down, he wrote a letter.

If would be foolish to think… I’m not looking for a girlfriend or boyfriend, I don’t need to understand this type of selling.

If ever in your life it becomes important for someone to persuade someone to choose you or someone you care about, you need this ad breakdown.

Think about it… Oprah Winfrey is unstoppable for three simple reasons… the public knows, likes and trusts her.

If you are a good enough writer you can make people feel like they know you.

People may feel like they know you but they don’t like you and so they aren’t going help you.

People may know and like you but they don’t trust you.

But if you have all three where people FEEL like they know like and trust you, then your powers of persuasion will be incredible. THAT… is what Oprah has.

Many people say… I didn’t meet Gary, but through his letters, I felt like I knew him. Learn to write like Gary on a personal level and you can be unstoppable too.

Another thing…

Don’t write like everyone else. Why would you model your marketing after an old and tired approach that gets dismal results when you can make a splash and…

Make Your Marketing An Event,

like Gary does,

like Oprah makes her shows

Gary Amped his readers up!

Now, if you are very savvy, you can see Gary’s personal ad has every critical selling element he puts to use in ALL of his commercial ads.

He uses:

  • AIDA
  • A lead in sentence
  • A USP
  • The power of “The Nod”
  • Curiosity
  • If/then statements
  • Future pacing (even though he never used that term)
  • Benefits
  • Provocative Sub-heads
  • Power words
  • Metaphors
  • Managing expectations
  • Specificity
  • Value creation
  • Addressing objections
  • Take aways
  • Getting into “We” mode (us against them)
  • A call to action
  • A close
  • Ordering Instructions

And so on…

They are all stealthily hidden in this ad… all the usual suspects are here, but the Prince of Print takes it to a whole new level.

What Makes This ad Different?

There are three major differences which make this ad stand out from all of his other work.

The first is story telling

Yes, Gary has mastered the art of selling with story, but this time it’s different.

This is a personal ad and boy do his stories get personal.

He writes in a way that shocks the reader and immediately starts building trust and a strong bond.

In most ads, he writes in someone else’s voice. But in this ad, his first-person story telling, goes DEEP into personal detail.

Because… like I said before, this is one of the most important decisions the reader will ever make.

And , the more critical that the reader doesn’t make the wrong decision… the higher the stakes… the more details the reader wants to know before they make a decision.

The second reason is.. this ad employs rapport building… like no other ad I’ve ever seen before. None of his other work went this far. And this ad has the strongest conversational tone of any of his previous promotions.

This is probably… the most creative ad copy he’s ever written.

And his instincts were right on the money, because it worked like gangbusters.

He was even interviewed about his ad on four deifferent radio stations.


Now for some fun…

I want to ask you a question and see if you can guess what the answer is…

In copywriting and marketing terminology… what kind of ad is this?

I’ll give you a clue…

Gary was advertising for a girl but not just any girl.

He wanted a girl who

Was fit

Had a great sense of humor

Was sexy

And had the right mindset

I’ll give you another hint…

What kind of ad was the Jay Abraham ad Bond and I broke down…

If you guessed…

A Qualified Lead Generation Ad…


You are absolutely right!

With qualified lead generating ads, you are trying to get as many leads as possible. But… you are also just as concerned with getting…


More time and money can be wasted seperateing the wheat from the chaff, looking for the right kind of clients in a sea of leads.

The whole purpose of a qualified lead gen is for readers to qualify or disqualify themselves while reading the ad.

As people continue reading the copy, they get more interested and excited as they realize they are still in the running.

When they get to the end of the ride… and still qualify… prospect’s feel like it’s time to go claim their prize by offering to do business with the advertiser.

Here’s another powerful secret of good lead gen ads…

If you do it right… the reader knows they don’t have to take what you are saying personally…

After all… the two of you have never met.

This brings down their guard and makes the potential clients more receptive of the points you are trying to make.

And everyone knows…

It’s Harder To Get Someone To Say “Yes”
AFTER They’ve Already Said “No”

But the real beauty is, a well-written lead generation ad in essence says…

“If you respond to my ad, you understand we will will do business in a particular way… and more importantly… with a certain mindset.”

This sets the stage for a warm, positive and non-confrontational first contact.

And the more you define these terms in your copy the less repetitive work you will be with each of your prospects when they respond… just be careful not to be so selective that you end up with too few responses.

And in Gary Halbert’s personal ad… he covers so much ground in the copy… there’s little else the prospects have to do… other than write and ask if he will meet with them.

And just in case you don’t know…

Qualified lead gen ads aren’t only about the reader selling themselves to the advertiser.

No the advertiser MUST first sell themselves to the prospect on why they should want to pursue the advertiser… IF they qualify.

If you’d like to learn the secrets to one of the best “qualified lead generation” ads in history…

If you’d like to learn how to remotely use copy to break down you prospects biggest barriers…

Copy that sells on the deepest levels of psychology and human behavior…

Bond and I have just finished our 6-hour video series, breaking down and revealing all the secrets to our dad’s (Gary Halbert) personal ad. You can get your copy using the link below.

Gary Halbert Letter Subscriber Special… Over Half Off (save $100)

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Kevin Halbert

The Prince’s Prince of Print

PS Remember, these secrets of Gary’s Personal ad have never been revealed before so grab your copy to start stomping the competition now.

Don’t click this link…