Los Angeles, CA- The year was
1971 and a young Gary Halbert was literally struggling to keep the
lights on when he tossed out all the rules, went for broke and made
history with his now famous “Coat of Arms letter.”
This innocent looking 381
word letter sparked not just an empire, but a whole industry of selling
coats of arms and reports about family names.
For many years this classic
copywriting masterpiece held the record as the most widely mailed sales
letter in history.
It may even still hold the
Nobody can be 100% sure. But,
we do know the success of this one sales letter catapulted Gary Halbert
to the very top of the copywriting world, where he continued to write
winning ads and sales letters one after another, using the innovative
techniques he developed specifically for this letter.
Well now you can learn the
hidden meaning behind every line of this crown jewel of copywriting and
put these powerful tactics to work in your own marketing.
The company this letter built
was called Halberts Inc. and was sold for close to $90,000,000.00
million dollars back in the 1990's. You can just imagine the money this
one little letter generated over decades of successful mailings.
Although short, every word of
this simple letter packs not just a punch but a wallop.
In our latest creation, Kevin
and I go through this power house letter in the kind of detail Sir Gary
never did, So, I promise you will be hearing a lot of …
Gary Halbert Lessons Nobody
Has Ever Heard Before!
In fact, there are lessons we
No Copywriter Would Ever Pick Up On
Without Knowing The Back Story!
We drill down deeper into the
psychology than our legendary father ever did because we put in more
time explaining it than he ever did in any one sitting. But, make no
Absolutely ALL of these
lessons are straight out of Gary Halbert's master playbook and nobody
knows that playbook better than we do.
Whether you just miss fresh
Gary Halbert lessons or want to write killer copy that puts money in
your pockets and builds businesses, this is great stuff because we are
providing all the secrets to one of the best sales letters in history
and with a knowledge only we have and much of this has never been
You will learn...
- How to format your
3 big secrets to the success of this money making monster
- A simple way to build
NOT to say in your sales pitch to excite readers
- How to “frame” your
products in the right light driving people to buy
behind this most effective close
- How to build pressure
and force people to make a decision
words which can double your sales
- Secret way to
personalize a letter way beyond using the reader's name
to work the readers up into a frenzy over your offer
- How to
begin your letters and get off to a great start
There are so many valuable
lessons in this one package, it should cost well over $1,000 but we
always give our subscribers a special introductory offer which is
guaranteed to be the best deal you can get.
90-Day... No Questions Asked... 100% Money Back Guarantee!